No Paywall: https://archive.ph/GVUoY
I realize this board isn't about "gender fluidity", but with acceptance of that comes acceptance of MIS.
I think we see these happen from time to time.Fashion leaders can consider creating diverse workforces to help strengthen their understanding of the discourse and ensure companies avoid tokenistic projects which may be perceived as lacking sincerity or authenticity
We've all lamented "unisex", and this report picked up on that.Aligning gender-fluid fashion with how consumers conceive of gender is critical. In the past, some brands have responded to changing norms by introducing a third, distinct “unisex” category, often with smaller assortments of oversized, minimalist clothing. A number of commentators have criticised these attempts for being “dull” or “baggy” and lacking in authenticity. While unisex fashion has been around since the 1960s, having a unisex line today may not be precise enough to serve younger generations’ perspectives of a gender spectrum.
Not too sure how many in the fashion industry read this report (The State of Fashion 2023: Resilience in the Face of Uncertainty - by The Business of Fashion and McKinsey & Company) but it seemed to reflect what we are seeing with some retailers, like Adidas.