publicity campagne

Clippings from news sources involving fashion freedom and other gender equality issues.
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Couya
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publicity campagne

Post by Couya »

Kölner Fahrrad.jpg
Excellent publicity campagne for rented bikes to be seen all over Cologne (Köln). The subject is cycling, but it's the bare knees and kilt that attract attention.
A great way to get kilts into the public eye without any reference to Scotland.

Martin
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renesm1
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Re: publicity campagne

Post by renesm1 »

I like this a lot!

If this is shown enough times to people, they will internalise the thought that men wearing skirts is a normal thing!
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janrok
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Re: publicity campagne

Post by janrok »

It is surely a refreshing campaign by the Cologne Tourist Board.
We Dutch like Cologne very much for a day's outing. The city centre, both the shopping area and the "Altstadt", is limited to pedestrians so no bikes allowed.
Many years ago I visited this beautiful town we call Keulen several times. Skirted, of course.

Here is a link to the site. http://www.kvb-rad.de/de/koeln/
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owen
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Re: publicity campagne

Post by owen »

A great refreshing ad! It associates the freedom of riding a bike with the freedom of wearing a skirt, both healthy and happy activities. :)
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