
Martin
"Dinkum" sounds like a brand name. To make the product memorable, and therefore marketable.couyalair wrote:I quite agrée, Peter,. Skirt is the best word, but why do You call yours à 'dinkum'?
Martin
janrok wrote:"DimSum" would make it even more memorable and adds some flavor to it.
Jan.
Correct. The Dinkum is a brand name for a skirt for men.Grok wrote:"Dinkum" sounds like a brand name. To make the product memorable, and therefore marketable.couyalair wrote:I quite agrée, Peter,. Skirt is the best word, but why do You call yours à 'dinkum'?
Martin
Ross, I do not remember putting a price on the Dinkum but maybe I did say it somewhere. I am currently in discussions with a manufacturer and fabric wholesaler to work out what they will cost to produce and what I would need to sell them for. Results to follow but I am getting close to a final decision.skirtingtoday wrote:Peter,
I have looked at the prices of the Dinkum - are they really 45 Aus Dollars? (about £25 UK sterling) That's the sort of price they should be!
Good luck with your venture and I wish you all success in converting the locals!
Ross
That is quite impressive, especially as there wasn't any mention of the garment actually being under formal manufacture yet. There must be a few forward thinkers in the area.MrUtopia wrote:I have now received 2 requests from locals since the article went into the local paper. Considering the circulation of the local paper and the conservative nature of the area, I am impressed by the response.
That will likely remain the case until large production-runs are required, at which point the unit cost will come down. Until that "tipping-point", though, cost will be a dominating constraint to sales and general acceptance on the part of the male public.Costs are my biggest challenge..
Agreed, if kilts were cheaper and, perhaps even more importantly, locally available, more men might think about buying one. Having to pay hundreds of dollars for a custom-made, non-returnable garment that might take months to deliver and then not fit is quite a deterrent. But if you could just go to your local big box or jean store and try one on, that would remove at least one major barrier.crfriend wrote:If the garment can be manufactured so as to compete in the price-range of a mid-range pair of jeans it should do OK, albeit initially to a niche market. If it comes in high, folks are likely to question whether they'd actually wear it very often; the odds of it coming in low, sadly, approach zero.
Global shipping is apparently dirt cheap. And virtually all traditional make garments are made overseas already.Grok wrote:Better supply? Other than DIY projects, I can think of two possibilities:
1. Importing traditional garments from other countries. This gets around a potential problem-insufficient demand to justify the manufacturing process. But then there is the expense of shipping
Whatever keeps men from buying in the ladies department today will probably remain in force. I suppose you could swap out the size labels and tags, and not sell the same item in both departments in the same store, though.Grok wrote:2. Unisex garments. (For example, see the Madrass kilt). Would female customers help to raise demand sufficiently...to justify the manufacturing process? And help keep down unit costs?