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LBB: Mexican Men's Skirt Brand Baron Invites Society to 'Take Off Your Machismo' and Defy Gender Norms
Posted: Sat Oct 01, 2022 2:45 am
by Coder
https://www.lbbonline.com/news/mexican- ... nder-norms
Whoa - how did we miss the coverage of this in Mexico, if the video is to be believed?
Re: LBB: Mexican Men's Skirt Brand Baron Invites Society to 'Take Off Your Machismo' and Defy Gender Norms
Posted: Sat Oct 01, 2022 4:04 am
by Uncle Al
The video presentation is great

This type of presentation, given in English, needs to be given
to all men, so they can fully understand that they don't have
to be tough, and domineering, to be a MAN
Uncle Al

Re: LBB: Mexican Men's Skirt Brand Baron Invites Society to 'Take Off Your Machismo' and Defy Gender Norms
Posted: Sat Oct 01, 2022 11:02 am
by ScotL
I think one could still be tough (forget about domineering) while wearing a skirt. That’s kind of the look I’d like to see.
Re: LBB: Mexican Men's Skirt Brand Baron Invites Society to 'Take Off Your Machismo' and Defy Gender Norms
Posted: Sat Oct 01, 2022 11:06 am
by ScotL
Do you know when it was published?
This is phenomenal
Re: LBB: Mexican Men's Skirt Brand Baron Invites Society to 'Take Off Your Machismo' and Defy Gender Norms
Posted: Sat Oct 01, 2022 11:39 am
by Coder
ScotL wrote: ↑Sat Oct 01, 2022 11:06 am
Do you know when it was published?
This is phenomenal
I don't - this particular press release was published on the 29th - but the video hints this campaign has been going on for a "long" time, Weeks? Months? The retailer's site has a lot of styles out of stock, prices are on the high end (but not obscenely expensive), so they have to have been selling for a while.
Re: LBB: Mexican Men's Skirt Brand Baron Invites Society to 'Take Off Your Machismo' and Defy Gender Norms
Posted: Sun Oct 02, 2022 12:43 am
by Freedomforall
This kind of goes along with the Mexican dress link I posted. I chatted with the guy who makes them. He said the attitudes there are getting better towards men wearing these styles.
Re: LBB: Mexican Men's Skirt Brand Baron Invites Society to 'Take Off Your Machismo' and Defy Gender Norms
Posted: Sun Oct 02, 2022 2:35 am
by ScotL
Freedomforall wrote: ↑Sun Oct 02, 2022 12:43 am
This kind of goes along with the Mexican dress link I posted. I chatted with the guy who makes them. He said the attitudes there are getting better towards men wearing these styles.
Seems they may be getting better towards men everywhere. Slow and steady wins the game.
Re: LBB: Mexican Men's Skirt Brand Baron Invites Society to 'Take Off Your Machismo' and Defy Gender Norms
Posted: Sun Oct 02, 2022 2:53 am
by Freedomforall
ScotL wrote: ↑Sun Oct 02, 2022 2:35 am
Freedomforall wrote: ↑Sun Oct 02, 2022 12:43 am
This kind of goes along with the Mexican dress link I posted. I chatted with the guy who makes them. He said the attitudes there are getting better towards men wearing these styles.
Seems they may be getting better towards men everywhere. Slow and steady wins the game.
It is encouraging to see these micro cultural shifts.
Re: LBB: Mexican Men's Skirt Brand Baron Invites Society to 'Take Off Your Machismo' and Defy Gender Norms
Posted: Sun Oct 02, 2022 3:02 am
by SkirtsDad
I'm a bit confused. The site doesn't look finished. There are sections in English saying what should go in the section. I cannot find any address for them or any terms and conditions.
Re: LBB: Mexican Men's Skirt Brand Baron Invites Society to 'Take Off Your Machismo' and Defy Gender Norms
Posted: Sun Oct 02, 2022 1:33 pm
by ScotL
Freedomforall wrote: ↑Sun Oct 02, 2022 2:53 am
ScotL wrote: ↑Sun Oct 02, 2022 2:35 am
Freedomforall wrote: ↑Sun Oct 02, 2022 12:43 am
This kind of goes along with the Mexican dress link I posted. I chatted with the guy who makes them. He said the attitudes there are getting better towards men wearing these styles.
Seems they may be getting better towards men everywhere. Slow and steady wins the game.
It is encouraging to see these micro cultural shifts.
Agreed. And they’re styling the unbifurcated stuff with looks I like and think mainstream guys would like also. Seems this could gain traction.
Re: LBB: Mexican Men's Skirt Brand Baron Invites Society to 'Take Off Your Machismo' and Defy Gender Norms
Posted: Sun Oct 02, 2022 1:45 pm
by Coder
SkirtsDad wrote: ↑Sun Oct 02, 2022 3:02 am
I'm a bit confused. The site doesn't look finished. There are sections in English saying what should go in the section. I cannot find any address for them or any terms and conditions.
Good catch! They spent real money with that advertising agency (if the video is to be believed) - those three links are a head scratcher. I sent them an email, we'll see if they fix it.
Re: LBB: Mexican Men's Skirt Brand Baron Invites Society to 'Take Off Your Machismo' and Defy Gender Norms
Posted: Sun Oct 02, 2022 7:54 pm
by Myopic Bookworm
I'm very impressed by this initiative. (I am also impressed by that nice black skirt!) But I do wonder, from the state of the baron.mx website, whether the company is actually an active business, or was just invented as a vehicle for a visibility campaign by an astute publicity company... I can find some pictures also on Instagram, and the "Pantalones" video was posted 1 August on the Mexican Roastbrief site and taken up by Badhombre online magazine. I note that Arah Kim, described in one place as co-creator of Baron, is also said to be the Creative Director of Le Juju, the publicity company, so the skirt company could be a fictional creation to give apparent substance to the anti-machismo campaign (or even - he says cynically - just to get exposure for the publicity company). (My Spanish isn't good enough to follow it up further.)
https://badhombremagazine.com/donde-com ... igualable/
Re: LBB: Mexican Men's Skirt Brand Baron Invites Society to 'Take Off Your Machismo' and Defy Gender Norms
Posted: Sun Oct 02, 2022 8:31 pm
by Uncle Al
Re: LBB: Mexican Men's Skirt Brand Baron Invites Society to 'Take Off Your Machismo' and Defy Gender Norms
Posted: Sun Oct 02, 2022 8:50 pm
by Coder
Myopic Bookworm wrote: ↑Sun Oct 02, 2022 7:54 pm
I'm very impressed by this initiative. (I am also impressed by that nice black skirt!) But I do wonder, from the state of the baron.mx website, whether the company is actually an active business, or was just invented as a vehicle for a visibility campaign by an astute publicity company... I can find some pictures also on Instagram, and the "Pantalones" video was posted 1 August on the Mexican Roastbrief site and taken up by Badhombre online magazine. I note that Arah Kim, described in one place as co-creator of Baron, is also said to be the Creative Director of Le Juju, the publicity company, so the skirt company could be a fictional creation to give apparent substance to the anti-machismo campaign (or even - he says cynically - just to get exposure for the publicity company). (My Spanish isn't good enough to follow it up further.)
https://badhombremagazine.com/donde-com ... igualable/
A lot of that would explain why we’ve never heard about this company or the campaign. It did say it was a joint project between the two companies - perhaps it’s a like-minded individual who wants to market skirts to men who also happens to work at said agency?
Re: LBB: Mexican Men's Skirt Brand Baron Invites Society to 'Take Off Your Machismo' and Defy Gender Norms
Posted: Sun Oct 02, 2022 8:54 pm
by Coder
Safari translated it, this might explain the odd website:
For accompaniment and personalized attention, orders are made through direct messages to your Instagram account @baron_mex. In this way, it is ensured that the final piece, in addition to being of the highest quality, is completely personalized. In addition, from your website baron.mx you can order and buy through this platform. Due to the quality of the fabrics and the work to the extent that is done, the value of each piece varies. However, these skirts fluctuate between 1500 - 3,200 MXN.