mishawakaskirt wrote:
If I understand correctly, the Skirtcraft skirt was specifically intended for men, as well as women. So the "cross dresser" taboo should not apply. Though I suppose many will still see it that way, because open ended garments have been almost exclusively associated with females.
There are marketing aspects of this, and actual differences in the design.
The Skirtcraft garment has pockets. Four of them, and large enough to be useful. There are made-for-women skirts that have pockets, but they tend to be smaller. And I think that the biggest downside of skirts is the lack of pockets, although this is easily addressed by carrying a bag, which in many ways is more reasonable anyway.
The Skirtcraft garment is made in the USA. For some of us, this is an important consideration - important enough to justify a cost premium. I certainly understand the cost issue; the garment is very expensive compared to similar ones available from other sources. It is well made, out of good quality heavy denim. I think that the cost is a significant contributing factor to the low number of sales, but I admire why the decision was made.
As for "intended for men" . . . yeah, that's marketing. It's a skirt. When someone sees me wearing it, they do not think, "Oh, look, there's a
unisex skirt." I have skirts from the women's department that look identical to the "unisex skirt". But as a marketing technique, it works. It worked for me, and I'm sure it worked for other men. It gives them just the little extra push that they need to take action on their feeling that men should be able to wear skirts. And it's a
safe choice for first-time skirt wearers, in much the same way that buying a kilt is perceived as being "lower risk". It helps get you over the hump of that first public wearing of a skirt, and we all know that's vitally important.
I wonder what would happen if someone purchased a bunch of commodity skirts, rebranded them as "unisex", did a good marketing campaign, and sold them at competitive prices through popular outlets like Amazon? Joe had a good idea at marketing skirts to men, but I think the price is a stumbling block. His goal was to make a statement, not to sell a huge number of skirts, and I think he's accomplished that goal. Are men as brainwashed as women in terms of buying "women's things"? If the garment were marketed to men in the same way as "women's razors" are marketed to women, would it sell? Probably not, since women need to buy the razor anyway and just are paying a premium to get the pink one, whereas we all know that a man wearing a skirt is a completely different kettle of fish.