Re: In praise of Snag tights
Posted: Thu Jan 02, 2025 5:48 am
I think, looking at their site, the target market is clear. And to be fair, most fashion excludes their target market, a great percentage of the female population, Mrs Mouse included. Their founding member, started the company because she couldn't find tights that fitted her. So it is not surprising that the company is dedicated to serving similar women folk.
I would suggest that the company is doing well serving their target market, as can be seen from most of the models they show on their website. They sell tights in size 4-6, but show almost no models in those sizes. So given that they are excluding some women in their marketing, it is reasonable for them to exclude us men as well.
I am a designer, and when designing things, I use all manner of components from any source to complete my designs. So a widget made to work for one application, will be selected by me, to perform a function in a totally new application that it was never made for. In a similar way, I take clothes designed for one body and use them for my body, if they fit and work in my style. I don't wait for widgets to be marketed to me, I take what works.
I suggest we just work out what size works for our bodies and order away. If it gets to a point where a great percentage of something is being sold to men, they will naturally start to market to us, as they are already doing with their boxers.
It is really nice when brands start to recognise MIS, but the bottom line will always be sales volume.
The other thing to note is that marketing is getting very targeted to a person. So I get emails from many brands asking if I would like to buy more skirts, boots with heels, etc. There appears to be no gender bias to what is marketed to me. The sad fact is that my Amazon has on occasions suggested a skirt or tights to me and I have gone, Yes! that looks good, BUY.....
I would suggest that the company is doing well serving their target market, as can be seen from most of the models they show on their website. They sell tights in size 4-6, but show almost no models in those sizes. So given that they are excluding some women in their marketing, it is reasonable for them to exclude us men as well.
I am a designer, and when designing things, I use all manner of components from any source to complete my designs. So a widget made to work for one application, will be selected by me, to perform a function in a totally new application that it was never made for. In a similar way, I take clothes designed for one body and use them for my body, if they fit and work in my style. I don't wait for widgets to be marketed to me, I take what works.
I suggest we just work out what size works for our bodies and order away. If it gets to a point where a great percentage of something is being sold to men, they will naturally start to market to us, as they are already doing with their boxers.
It is really nice when brands start to recognise MIS, but the bottom line will always be sales volume.
The other thing to note is that marketing is getting very targeted to a person. So I get emails from many brands asking if I would like to buy more skirts, boots with heels, etc. There appears to be no gender bias to what is marketed to me. The sad fact is that my Amazon has on occasions suggested a skirt or tights to me and I have gone, Yes! that looks good, BUY.....